After watching Dr. Kotter's video, I'm reminded and encouraged to focus on the heart and create a sense of urgency. Leading with the heart is not my natural path because I typically process things on features and benefits or pluses and minuses. But to appeal to the thinking of others, it is essential to appeal to the heart. Appealing to the mind may be easier by looking at the outcome or the desired result; however, appealing to the heart forces some vulnerability as you search deeper for the why.
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